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Working with partner agency VML, School of Humans‘ production team travelled the country to capture the stories of five elementary and middle schools who had come up with the most unique and inventive ways to test the strength of Kleenex tissues – from mucus cannons to yolk drops.

The resulting video series that we cut, sounded and finished with the School of Humans were the cornerstone of a larger interactive site that proved to the world that kids have some great ideas – and that Kleenex tissues really do make the grade.

The videos were featured on numerous websites, including Agency Spy, Business Insider, and Fast Company – and they were named Creativity Online Pick of the Day. The client was so proud of the work that they arranged a last-minute media buy to get the videos into movie theatres nationwide.