Inside The G League Ad Spot: Our Latest Project with Majority
the alley-oop in sports advertising
At Moonshine Post, we’re all about bringing fresh perspectives to every project. Our latest collaboration with Atlanta-based agency Majority on a G League spot is no exception. With a bold, innovative approach and sharp storytelling, we’re proud to have crafted a spot that stands out in the crowded world of sports advertising.
This wasn’t your typical sports ad. The project blended scripted content with archival basketball footage, featuring “Himothy”—a character with the uncanny ability to predict future NBA stars. The combination of live-action and vintage footage made for a high-energy, fast-paced spot that brought an exciting new dimension to G League advertising.
Building on Past Experience: A Strategic Approach
- Editor Patrick Perry: Leveraged Moonshine Post’s extensive ad portfolio and prior G League campaigns to bring a fresh angle. While previous spots focused on showcasing athletes, this project centered on the insightful character of “Himothy,” blending fast-paced edits and high-intensity visuals.
- VFX Artist Ben Hendrickson: Seamlessly integrated screen compositions and transitions, ensuring that the archival footage meshed perfectly with new content. Pre-production collaboration was key to ensuring smooth workflows and achieving a seamless post-production process.
- Scheduling: With a firm delivery date, Moonshine producer Caleb Wood worked closely with Majority’s associate producer, Jeremiah Stephenson, to keep everything on track. The focus was always on delivering the best possible product while staying on schedule.
KEY TAKEAWAYS FROM THE COLLABORATION WITH MAJORITY
- Collaboration with Majority: Partnering with a visionary agency like Majority amplified the creative impact of this campaign.
- Trust in Our Process: Majority’s faith in Moonshine’s post-production process allowed us to push creative boundaries and deliver standout work.
- Great Energy: A special shoutout to Majority’s Group Creative Director, Micol Rankin, for consistently bringing energy and creativity to every session.
Need a Slam Dunk on Your Next Project?
If you’re looking for post-production that pushes boundaries and elevates your storytelling, get in touch with us today. Let’s create something amazing together!