Celebrating Atlanta’s Vibrant Energy: Moonshine Post’s Transformative Collaboration with MAJORITY
In the heart of Atlanta, a fairly recent client relationship is reshaping the way Moonshine thinks about the creative business work culture, and community. To us, they’re not just an agency; they embody a mission we want to join. Meet MAJORITY.
Garnering accolades like “Adweek’s Breakthrough Agency of the Year” and AdAge Small Agency of the Year, MAJORITY is obviously not just playing the game – they’re making the rules and running it. With a talent pool that’s 75% diverse, and an ethos that boasts inclusivity as the gold standard, they’re crushing creative with intentionality and authenticity.
In our journey with MAJORITY, they’ve entrusted us with iconic brands, from household beverages to sports legends to cars to dating apps. With such a variety of creative work and a wide breadth of accounts, our artists are never pigeonholed; instead, they are championed as adaptable storytellers.
MAJORITY sees us as true collaborators with a clear sense of accountability that pushes the Mooncrew above and beyond within the constraints and demands of advertising.
With such an unguarded approach to business, it has changed Moonshine Post – not just in how we work, but in how we want to work. It raises important questions about fostering deep collaboration with all clients and the unique fulfillment it brings.
We recognize that this is not necessarily a unique synergy in our industry, but it’s an inspiration that pushes us to bring this energy to all of our creative partners and welcome others who uphold these characteristics.
The empowerment that MAJORITY exemplifies in our ongoing relationship propels us to new heights and continues raising the bar. In the end, it feels all very distinctly Atlanta, in our humble opinion, but we know it exists elsewhere. We don’t get to write something like this every day, so thanks again.