COCA-COLA // Big Ideas in Small Packages
- Coca-Cola, Color & Finish, Commercial
No. 2: Story of the Pencil
Final Color
Project Details
No. 2: Story of the Pencil was released in July of 2015.
COLORIST John Petersen
No. 2: Story of the Pencil focuses on the intricate history of the world’s most common tool, the #2 pencil, and how it continues to lose dominance in a media saturated world.
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